A direct equity investment is one in which an investor receives shares of a company directly from the stock market. A share is an indivisible unit of capital that demonstrates an investor’s connection to the company’s ownership. When one purchases shares in a public company, they are buying a fractional share of that company, and the amount of money spent on each share will vary depending on the current market value. Direct equity investment is a high-risk, high-return investment strategy that requires a lot of study and patience. It is not for the faint of heart or for those who are looking for a quick buck. If you’re looking to make money quickly, this is not the strategy for you.